As part of the university project “Logos of Loughborough Redesigned”, I reimagined the brand identity for Denise’s Florist, Loughborough’s highest-rated florist, with over 30 years of experience. Despite their longstanding reputation and beautifully crafted flower arrangements, their existing logo didn’t reflect the elegance or uniqueness of their work. My redesign aims to capture the delicate, personal, and refined nature of the brand, aligning their visual identity with how they want to be perceived.