'Forage' is a logo redesign I did as part of my university project, “Logos of Loughborough Redesigned”. I chose to rebrand Forage, a well known local greengrocers in Loughborough. Renowned for supplying the town with fruit and vegetables, Forage deserved a visual identity as vibrant and fresh as the produce they offer. My goal was to create a brand that feels homegrown and bold.